Remember Your Why

With the demands of running a business and our societal structure focusing on what you’ve done, it can be easy to lose track of “your why”.  In the context of music therapy – Why is music therapy something your passionate about?  Why do you want to launch a music therapy practice? What inspires you to continue to run your business and service your community?

As the Owner & Founder of your company you have many hats and responsibilities from accounting, finance management, networking, marketing and advertising endeavours, social media and website management, maybe management of employees/ sub-contractors.  It’s endless.

When you create systems to “remember your why” you continually check in with the dreams, the drive, the passion, the roots of your company.  In that process you create your intention, focus and motivation to guide your company forward and maintain the health of your organization. 

So how do we do this?  Here are some ideas that have worked well for me as the Owner and Founder of Find Your Voice Music Therapy:

  1. Monthly Profit and Loss Statements –  The financial trends of a company provide factual and concrete evidence to check in with the growth of your company.  It can be stressful for some especially in the launch faces.  But it provide the figures with how to move forward and plan for the future.  It also gives information on how your customer base has growth through your monthly revenue- even throughout the launch grind.
  2. Frequent Client Check Ins – Often when you’re in a service profession your clients are a main contributing factor to why you’re in business.  It can be useful to check in with them on a frequent basis through monthly updates, sending progress notes/ documentation, or through customer satisfaction questionnaires to ensure their needs are met.  If they are satisfied then you as the Owner can be satisfied with the services you’re providing your community. 
  3. Sub-Contractor/ Employee Feedback- Your team can provide alternative perspective and insight into the strengths and weaknesses of your company.  By giving frequent space for your team to have their voice heard, it empowers your team to contribute to the brand.  In turn it supports the health of your organization with having a collaborative environment as you won’t be able to solely think of and notice everything from your lens. 

I would love to hear from you fellow business owners.  What’s your why?

In song,
Mackenzie Costron
Owner and Founder of Costron Coaching and Find Your Voice Music Therapy
1-800-827-3120 ext. 101

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