I feel deeply blessed to be celebrating Costron Coaching’s 1st Anniversary.
My passion for business in music therapy developed through insight on how business could impact music therapy awareness and advocacy. There is great capacity for growth and development by launching additional music therapy practices, increasing job opportunities and enriching community knowledge so they can make informed choices about their healthcare.
Although the path of private practice did seem like a lot of work, it also seemed incredibly rewarding. An opportunity to connect in a meaningful way with my community and contribute to the development of music therapy in Canada. In June 2014, I launched Find Your Voice Music Therapy in Katarokwi/ Kingston, ON as I knew there wasn’t an Accredited Music Therapist serving this area. I quickly discovered through the launch phases that there weren’t many resources for music therapy entrepreneurs. Those days were filled with many tears, a lot doubt, and uncertainly with how I was going to have the energy to sustain a music therapy practice. Many people didn’t know what music therapy was and I had to keep explaining. The beginning stages of finding work felt incredibly slow. I had financial security stress with have low business revenue. It felt hopeless and exhausting.
I turned to business professionals including my own music therapy business mentor, as well as the internet for articles and videos. This helped a great deal in shifting my perspective and shining light on my path. The vulnerability of creating a sustainable brand, connected to your heart is deeply intense, and reflecting back I wouldn’t have it any other way. The past years in business has taught me a lot both personally and professionally, and I am beyond grateful for these lessons.
Costron Coaching was created so I could support aspiring entrepreneurs in creating their dream music therapy practice. Just as my mentors did for me when I thought I couldn’t do it anymore. It’s invited me to look back on my journey- the celebrations and the struggles- and create a coaching framework that not only provides practical resources in business but defines those resource for your authentic story and unique business objectives.
My hope is that this brand will inspire, give courage, and shed light on one another. I believe that as we lift each other up the profession of music therapy will flourish. Here’s to another year of learning and connection with Costron Coaching!
With love and deep gratitude,
Mackenzie Costron, BMT, MTA, RCT
Owner and Founder of Costron Coaching and Find Your Voice Music Therapy
1-800-827-3120 ext. 101