The fall season is nearing. Often a busy time for entrepreneurs as they reconnect with their community after slowing down in the summer months.
By focusing on meaningful connections from colleagues in your field, to other entrepreneurs, to mentors, to your target market, you create sustainable resources for your company. People talk/ share and through your network connections “word of mouth” buzz will begin. Word of mouth referrals across professions is the most effective way to grow your business.
At the beginning of launch operations this phase is tough and slow. I wish you all the patience and determination in this process! I hope that some of these ideas will spark some creativity on your journey. If you would like to chat through other options I would be honoured to connect with you to hear your story!
1. Developing Engaging Music Therapy Programs
It is important that your community wants and needs your service. Tune in to what you’re hearing in your community. What can music therapy do to address their needs? What does your target market want to hear about the services you’re offering? What is unique to your music therapy brand from others in the area?
2. Connecting with Your Network
With the world of technology being so engrained in our routines it’s important as an entrepreneur to step back from the computer and find opportunities to make authentic, in-person connections. Although technology can still be a very meaningful tool in business having that emotional, interpersonal connection goes beyond any other type of communication.
This also gives you the opportunity to connect at a personal, individualized level with the community you would like to work with. Giving your target market the customer service they look for.
3. Communicating Services to Community
There are countless marketing and advertising techniques to communicate your services to your potential customers. From press releases, presentations, consultations, blogging, social media, newsletters, ads, direct mailing campaigns and many more.
My business mentor Jennifer Buchanan has stated in the past, “where do your customers hang out?” This question has helped to frame how I move forward with many of Find Your Voice Music Therapy’s marketing and advertising initiatives.
Where focus goes, energy flows – Tony Robbins
With love and deep gratitude,
Mackenzie Costron, BMT, MTA, RCT
Owner and Founder of Costron Coaching and Find Your Voice Music Therapy
1-800-827-3120 ext. 101